\u201cCu\u1ed1n s\u00e1ch vi\u1ebft v\u1ec1 s\u1ef1 kh\u00e1c nhau trong quan \u0111i\u1ec3m c\u1ee7a gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh v\u00e0 gi\u00e1m \u0111\u1ed1c Marketing. N\u1ed9i dung kh\u00f4ng kh\u00f4 khan v\u1edbi l\u00fd thuy\u1ebft hay qu\u00e1 h\u00e0n l\u00e2m nh\u01b0 c\u00e1i b\u00eca c\u1ee7a n\u00f3 g\u1ee3i l\u00ean m\u00e0 vi\u1ebft v\u1ec1 v\u00f4 s\u1ed1 v\u00ed d\u1ee5 t\u1eeb c\u00e1c c\u00f4ng ty, t\u1eadp \u0111o\u00e0n h\u00f9ng m\u1ea1nh tr\u00ean th\u1ebf gi\u1edbi v\u1edbi nh\u1eefng suy x\u00e9t c\u1ea9n th\u1eadn c\u1ee7a 2 t\u00e1c gi\u1ea3 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c, m\u00f4i tr\u01b0\u1eddng, th\u1eddi \u0111i\u1ec3m, \u2026 cho ta th\u1ea5y s\u1ef1 c\u1ea1nh tranh v\u1eeba kh\u1ed1c li\u1ec7t c\u0169ng v\u1eeba th\u00f4ng minh kh\u00f4ng k\u00e9m c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u xung quanh ta.<\/p>\n
\u0111\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p cho nh\u1eefng ai quan t\u00e2m v\u1ec1 l\u0129nh v\u1ef1c kinh t\u1ebf, \u0111\u1eb7c bi\u1ec7t l\u00e0 marketing v\u00e0 \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p.\u201d<\/p>\n
\u201cCu\u1ed1n s\u00e1ch ph\u00e2n t\u00edch r\u1ea5t k\u1ef9 v\u1ec1 t\u01b0 duy c\u1ee7a ng\u01b0\u1eddi m\u1ea1nh v\u1ec1 b\u00e1n c\u1ea7u n\u00e3o tr\u00e1i v\u00e0 ph\u1ea3i. \u0110\u1ecdc xong cu\u1ed1n n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c m\u00ecnh thu\u1ed9c nh\u00f3m b\u00e1n c\u1ea7u n\u00e3o n\u00e0o. \u0110\u1eb7c bi\u1ec7t, cu\u1ed1n s\u00e1ch c\u00f2n thu h\u00fat \u1edf ch\u1ed7 s\u1eed d\u1ee5ng r\u1ea5t nhi\u1ec1u c\u00e1c v\u00ed d\u1ee5 minh h\u1ecda l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng. Ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c l\u1eadp lu\u1eadn m\u00e0 kh\u00f4ng h\u1ec1 c\u1ea3m th\u1ea5y kh\u00f4 khan, h\u00e0n l\u00e2m. B\u1ea1n c\u0169ng s\u1ebd hi\u1ec3u th\u00eam \u0111\u01b0\u1ee3c v\u1ec1 c\u00e1ch l\u00e0m sao \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch th\u1ea7n t\u1ed1c hay suy t\u00e0n nhanh ch\u00f3ng.<\/p>\n
M\u1ed9t cu\u1ed1n s\u00e1ch hay, \u0111\u00e1ng \u0111\u1ec3 \u0111\u1ecdc!\u201c<\/p>\n
V\u00e0i ch\u01b0\u01a1ng s\u00e1ch :<\/p>\n
S\u1ef1 kh\u00e1c bi\u1ec7t trong suy ngh\u0129 c\u1ee7a d\u00e2n marketing & c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh<\/p>\n
Trong kinh doanh hi\u1ec7n \u0111\u1ea1i, th\u01b0\u1eddng xuy\u00ean xu\u1ea5t hi\u1ec7n s\u1ef1 xung \u0111\u1ed9t v\u1ec1 quan \u0111i\u1ec3m gi\u1eefa c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh v\u00e0 gi\u00e1m \u0111\u1ed1c marketing. T\u1ea1i M\u1ef9, h\u00e0ng lo\u1ea1t ch\u01b0\u01a1ng tr\u00ecnh marketing trong ng\u00e0nh \u00f4 t\u00f4, h\u00e0ng kh\u00f4ng v\u00e0 nhi\u1ec1u ng\u00e0nh kh\u00e1c \u0111\u1ec1u kh\u00f4ng hi\u1ec7u qu\u1ea3, th\u1eadm ch\u00ed sa l\u1ea7y v\u00e0 th\u1ea5t b\u1ea1i. C\u00f2n t\u1ea1i Vi\u1ec7t Nam, gi\u1edbi marketing th\u00ec ph\u00e0n n\u00e0n v\u1ec1 quy\u1ebft \u0111\u1ecbnh c\u1ee7a nh\u1eefng gi\u00e1m \u0111\u1ed1c khi kh\u00f4ng \u0111\u00e1nh gi\u00e1 cao s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a h\u1ecd. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c gi\u00e1m \u0111\u1ed1c hay ch\u1ec9 tr\u00edch nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing ho\u1ea1t \u0111\u1ed9ng k\u00e9m hi\u1ec7u qu\u1ea3.<\/p>\n
T\u1ea1i sao nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 nh\u00e0 marketing l\u1ea1i lu\u00f4n xung \u0111\u1ed9t nh\u01b0 v\u1eady? H\u1ecd kh\u00f4ng hi\u1ec3u nhau b\u1edfi do c\u00e1ch suy ngh\u0129 kh\u00e1c nhau. C\u00e1c gi\u00e1m \u0111\u1ed1c th\u01b0\u1eddng l\u00e0 ng\u01b0\u1eddi c\u00f3 t\u01b0 duy m\u1ea1nh v\u1ec1 ng\u00f4n ng\u1eef, logic v\u00e0 ph\u00e2n t\u00edch \u2013 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ti\u00eau bi\u1ec3u c\u1ee7a nh\u00f3m ng\u01b0\u1eddi ch\u1ecbu s\u1ef1 chi ph\u1ed1i c\u1ee7a b\u00e1n c\u1ea7u n\u00e3o tr\u00e1i. C\u00f2n ng\u01b0\u1eddi l\u00e0m marketing l\u00e0 ng\u01b0\u1eddi c\u00f3 t\u01b0 duy m\u1ea1nh v\u1ec1 h\u00ecnh \u1ea3nh, tr\u1ef1c gi\u00e1c v\u00e0 t\u1ed5ng h\u1ee3p \u2013 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ti\u00eau bi\u1ec3u c\u1ee7a nh\u00f3m ng\u01b0\u1eddi ch\u1ecbu s\u1ef1 chi ph\u1ed1i c\u1ee7a b\u00e1n c\u1ea7u n\u00e3o ph\u1ea3i. \u0110\u00f3 l\u00e0 m\u1ed9t l\u00fd gi\u1ea3i thuy\u1ebft ph\u1ee5c c\u1ee7a Al v\u00e0 Laura Ries trong cu\u1ed1n s\u00e1ch r\u1ea5t h\u1ea5p d\u1eabn n\u00e0y.<\/p>\n
Al Ries v\u00e0 con g\u00e1i Laura Ries l\u00e0 hai trong s\u1ed1 c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n ti\u1ebfp th\u1ecb n\u1ed5i ti\u1ebfng nh\u1ea5t th\u1ebf gi\u1edbi hi\u1ec7n nay. C\u00f4ng ty Ries & Ries \u0111ang t\u01b0 v\u1ea5n cho nhi\u1ec1u c\u00f4ng ty thu\u1ed9c danh s\u00e1ch Fortune 500. M\u1edbi \u0111\u00e2y, Al Ries c\u00f2n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong 10 b\u1eadc th\u1ea7y v\u1ec1 kinh doanh h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi c\u1ee7a M\u1ea1ng \u0111i\u1ec1u h\u00e0nh Marketing Group. Laura l\u00e0 m\u1ed9t b\u00ecnh lu\u1eadn vi\u00ean truy\u1ec1n h\u00ecnh th\u01b0\u1eddng xuy\u00ean v\u00e0 \u0111\u00e3 xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c k\u00eanh Fox News v\u00e0 k\u00eanh Fox Business, CNN, CNBC, PBS, ABC, CBS\u2026<\/p>\n
Ti\u1ebfp theo c\u00e1c cu\u1ed1n s\u00e1ch r\u1ea5t \u0111\u1ed9c \u0111\u00e1o, \u0111\u1ea7y \u1eafp nh\u1eefng l\u1eadp lu\u1eadn v\u00e0 th\u00f4ng tin 22 quy lu\u1eadt b\u1ea5t bi\u1ebfn trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, Ngu\u1ed3n g\u1ed1c nh\u00e3n hi\u1ec7u, T\u1eadp trung \u0111\u1ec3 kh\u00e1c bi\u1ec7t, Alpha Books xin gi\u1edbi thi\u1ec7u v\u1edbi \u0111\u1ed9c gi\u1ea3 cu\u1ed1n s\u00e1ch m\u1edbi nh\u1ea5t c\u1ee7a hai cha con nh\u00e0 Ries \u2013 nh\u1eefng chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ebf gi\u1edbi. B\u1ea5t c\u1ee9 cu\u1ed1n s\u00e1ch n\u00e0o mang th\u01b0\u01a1ng hi\u1ec7u Ries c\u0169ng \u0111\u1ec1u tr\u1edf th\u00e0nh nh\u1eefng cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c gi\u1edbi kinh doanh tr\u00ean th\u1ebf gi\u1edbi t\u00ecm \u0111\u1ecdc v\u00e0 Cu\u1ed9c chi\u1ebfn trong ph\u00f2ng h\u1ecdp kh\u00f4ng ph\u1ea3i l\u00e0 ngo\u1ea1i l\u1ec7.<\/p>\n
Cu\u1ed1n s\u00e1ch vi\u1ec7n d\u1eabn r\u1ea5t nhi\u1ec1u c\u00e2u chuy\u1ec7n v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ebf gi\u1edbi n\u1ed5i ti\u1ebfng nh\u1ea5t v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ec3 minh h\u1ecda cho l\u1eadp lu\u1eadn c\u1ee7a m\u00ecnh: t\u1ea1i sao m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i th\u00e0nh c\u00f4ng (Nokia, Nintendo, v\u00e0 Red Bull) trong khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i th\u1ee7 l\u1ea1i ng\u00e0y c\u00e0ng suy gi\u1ea3m (Motorola, Sony, v\u00e0 Saturn). H\u01a1n th\u1ebf, c\u00e1c t\u00e1c gi\u1ea3 kh\u00f4ng ng\u1ea7n ng\u1ea1i \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt hi\u1ec7n nay nh\u01b0 Google v\u00e0 Amazon\u2026<\/p>\nT\u1ea2I PDF<\/span><\/a>\n","protected":false},"excerpt":{"rendered":" \u201cCu\u1ed1n s\u00e1ch vi\u1ebft v\u1ec1 s\u1ef1 kh\u00e1c nhau trong quan \u0111i\u1ec3m c\u1ee7a gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh v\u00e0 gi\u00e1m \u0111\u1ed1c Marketing. N\u1ed9i dung kh\u00f4ng kh\u00f4 khan v\u1edbi l\u00fd thuy\u1ebft hay qu\u00e1 h\u00e0n l\u00e2m nh\u01b0 c\u00e1i b\u00eca c\u1ee7a n\u00f3 g\u1ee3i l\u00ean m\u00e0 vi\u1ebft v\u1ec1 v\u00f4 s\u1ed1 v\u00ed d\u1ee5 t\u1eeb c\u00e1c c\u00f4ng ty, t\u1eadp \u0111o\u00e0n h\u00f9ng m\u1ea1nh tr\u00ean th\u1ebf […]<\/p>\n","protected":false},"author":2,"featured_media":6867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"amazonpipp_noncename":"","amazon-product-isactive":"","amazon-product-single-asin":"","amazon-product-content-location":"","amazon-product-content-hook-override":"","amazon-product-excerpt-hook-override":"","amazon-product-singular-only":"","amazon-product-amazon-desc":"","amazon-product-show-gallery":"","amazon-product-show-features":"","amazon-product-newwindow":"","amazon-product-show-list-price":"","amazon-product-show-used-price":"","amazon-product-show-saved-amt":"","amazon-product-timestamp":"","amazon-product-new-title":"","amazon-product-use-cartURL":"","amazon_featured_post_meta_key":"","_amazon_featured_alt":"","amazon-product-template":"","_eb_attr":""},"categories":[278],"tags":[],"yoast_head":"\n