{"id":5638,"date":"2021-10-06T02:40:23","date_gmt":"2021-10-06T02:40:23","guid":{"rendered":"https:\/\/ebooktia.com\/2021\/10\/nhung-cuon-sach-ban-hang-online-hay-nhat.html"},"modified":"2021-10-06T02:41:01","modified_gmt":"2021-10-06T02:41:01","slug":"nhung-cuon-sach-ban-hang-online-hay-nhat","status":"publish","type":"post","link":"https:\/\/ebooktia.com\/2021\/10\/nhung-cuon-sach-ban-hang-online-hay-nhat.html","title":{"rendered":"Nh\u1eefng cu\u1ed1n s\u00e1ch b\u00e1n h\u00e0ng online hay nh\u1ea5t"},"content":{"rendered":"
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1. Jeff Bezos v\u00e0 k\u1ef7 nguy\u00ean Amazon \u2013 Brad Stone<\/span><\/p>\n<\/div>\n

\"Jeff<\/div>\n

Jeff Bezos v\u00e0 k\u1ef7 nguy\u00ean Amazon \u2013 Brad Stone<\/em><\/p>\n

Xem gi\u00e1 \u01b0u \u0111\u00e3i<\/p>\n

\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi ch\u00ednh nh\u1eefng chia s\u1ebb c\u1ee7a nh\u00e0 s\u00e1ng l\u1eadp Amazon Jeff Bezos, cu\u1ed1n s\u00e1ch m\u00f4 t\u1ea3 v\u1ec1 v\u0103n h\u00f3a doanh nghi\u1ec7p \u0111\u1ed9c \u0111\u00e1o c\u1ee7a Amazon t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u ti\u00ean d\u00e1m t\u1eeb b\u1ecf c\u00f4ng vi\u1ec7c b\u00e9o b\u1edf tr\u00ean ph\u1ed1 Wall tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng ty th\u00e0nh c\u00f4ng nh\u1ea5t th\u1ebf gi\u1edbi b\u00e2y gi\u1edd.<\/p>\n

Jeff Bezos v\u00e0 k\u1ef7 nguy\u00ean Amazon nh\u1eafc \u0111\u1ebfn m\u1ed9t thi\u00ean t\u00e0i l\u1eadp d\u1ecb t\u1eeb nh\u1ecf v\u00e0 d\u00e1m t\u1eeb b\u1ecf c\u00f4ng vi\u1ec7c h\u1eb1ng m\u01a1 \u01b0\u1edbc c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1ec3 theo \u0111u\u1ed5i m\u1ed9t c\u1eeda h\u00e0ng s\u00e1ch tr\u00ean Internet m\u00e0 Jeff t\u01b0\u1edfng t\u01b0\u1ee3ng ra. Nh\u1eefng ng\u00e0y \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng, Amazon \u0111\u1eb7t ti\u1ebfng chu\u00f4ng m\u1ed7i khi c\u00f3 \u0111\u01a1n h\u00e0ng xu\u1ea5t hi\u1ec7n tr\u00ean trang web nh\u01b0ng v\u1ec1 sau \u00f4ng ph\u1ea3i lo\u1ea1i b\u1ecf ti\u1ebfng chu\u00f4ng n\u00e0y do \u0111\u01a1n h\u00e0ng v\u1ec1 r\u1ea5t nhanh ch\u00f3ng v\u00e0 th\u01b0\u1eddng xuy\u00ean. \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a Amazon l\u00e0 Barnes & Nobles. Amazon \u0111\u00e3 ph\u1ea3i t\u00ecm m\u1ecdi c\u00e1ch v\u01b0\u1ee3t qua th\u1eed th\u00e1ch v\u00e0 l\u00e0 ng\u01b0\u1eddi chi\u1ebfn th\u1eafng cu\u1ed1i c\u00f9ng trong cu\u1ed9c \u0111ua tr\u1edf th\u00e0nh website b\u00e1n s\u00e1ch l\u1edbn nh\u1ea5t n\u01b0\u1edbc M\u1ef9.<\/p>\n

Trong nh\u1eefng cu\u1ed9c h\u1ecdp, Bezos lu\u00f4n d\u00e0nh m\u1ed9t chi\u1ebfc gh\u1ebf tr\u1ed1ng \u0111\u1ea1i di\u1ec7n cho kh\u00e1ch h\u00e0ng. \u00d4ng c\u0169ng th\u00e0nh l\u1eadp c\u00f4ng ty v\u1eadn chuy\u1ec3n ri\u00eang c\u1ee7a m\u00ecnh v\u00e0 m\u1edf r\u1ed9ng ra nhi\u1ec1u s\u1ea3n ph\u1ea9m t\u1eeb danh m\u1ee5c s\u00e1ch ban \u0111\u1ea7u. Cu\u1ed1n s\u00e1ch c\u0169ng h\u00e9 l\u1ed9 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p m\u00e0 Amazon c\u1ea1nh tranh v\u00e0 v\u01b0\u1ee3t l\u00ean tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 trong cu\u1ed9c chi\u1ebfn d\u00e0nh th\u1ecb ph\u1ea7n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng ch\u1ec9 \u1edf M\u1ef9 m\u00e0 c\u00f2n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n

2. L\u00e0m gi\u00e0u t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i \u2013 Patrice, Anne Rutledge<\/span><\/h2>\n
\"L\u00e0m<\/div>\n

L\u00e0m gi\u00e0u t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i \u2013 Patrice, Anne Rutledge<\/em><\/p>\n

Xem gi\u00e1 \u01b0u \u0111\u00e3i<\/p>\n

S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng kh\u1ed5ng l\u1ed3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 mang \u0111\u1ebfn nh\u1eefng c\u01a1 h\u1ed9i ch\u01b0a t\u1eebng c\u00f3 cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 b\u00e1n h\u00e0ng ngay t\u1ea1i nh\u00e0 v\u00e0 th\u00f4ng qua chi\u1ebfc m\u00e1y t\u00ednh hay \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 tr\u1edf n\u00ean gi\u00e0u c\u00f3 b\u1eb1ng vi\u1ec7c b\u00e1n h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram. Cu\u1ed1n s\u00e1ch n\u00eau l\u00ean nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn v\u00e0 t\u1eadn d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 b\u00e1n h\u00e0ng cho m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng t\u1eeb ng\u01b0\u1eddi l\u00e0m marketing chuy\u00ean nghi\u1ec7p, ch\u1ee7 doanh nghi\u1ec7p, ng\u01b0\u1eddi \u0111i l\u00e0m thu\u00ea hay nh\u1eefng nh\u00e0 ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i.<\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 t\u1ea1o \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd, thu h\u00fat c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. C\u00e1c c\u00f4ng ty v\u1eadn h\u00e0nh m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 thu l\u1ee3i nhu\u1eadn l\u1edbn t\u1eeb s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a m\u00ecnh nh\u01b0 MySpace, Facebook, Linkedin. Cu\u1ed1n s\u00e1ch n\u00f3i v\u1ec1 50 s\u1ef1 th\u1eadt v\u1ec1 b\u1ea3n ch\u1ea5t m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1ch l\u00e0m gi\u00e0u t\u1eeb n\u00f3. Cu\u1ed1n s\u00e1ch mang \u0111\u1ebfn nh\u1eefng ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u1ec1 m\u1ea1ng x\u00e3 h\u1ed9i, nh\u1eefng xu h\u01b0\u1edbng trong t\u01b0\u01a1ng lai v\u00e0 khuy\u1ebfn kh\u00edch l\u1ed1i suy ngh\u0129 chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 h\u1ed7 tr\u1ee3 cho c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh.<\/p>\n

3. Likeable Social Media \u2013 Dave Kerpen<\/span><\/h2>\n
\"Likeable<\/div>\n

Likeable Social Media \u2013 Dave Kerpen<\/em><\/p>\n

Xem gi\u00e1 \u01b0u \u0111\u00e3i<\/p>\n

Likeable Social Media l\u00e0 c\u1ea9m nang gi\u00fap b\u1ea1n nh\u1eefng b\u00ed quy\u1ebft l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng, t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Facebook hay c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c. Dave Kerpen ti\u1ebft l\u1ed9 nh\u1eefng b\u00ed m\u1eadt c\u1ee7a ch\u00ednh m\u00ecnh trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng nh\u01b0 nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng ty l\u1edbn tr\u00ean th\u1ebf gi\u1edbi s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh tr\u00ean m\u00f4i tr\u01b0\u1eddng m\u1ea1ng.<\/p>\n

Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (Social Media) l\u00e0 m\u1ed9t n\u01a1i m\u00e0 ai c\u0169ng c\u00f3 th\u1ec3 chia s\u1ebb v\u00e0 l\u1eafng nghe v\u1edbi b\u1ea5t c\u1ee9 ai v\u00e0 v\u1ec1 b\u1ea5t c\u1ee9 v\u1ea5n \u0111\u1ec1 g\u00ec m\u00e0 h\u1ecd quan t\u00e2m v\u1edbi c\u1ed9ng \u0111\u1ed3ng r\u1ed9ng l\u1edbn l\u00ean \u0111\u1ebfn h\u00e0ng tr\u0103m tri\u1ec7u ng\u01b0\u1eddi c\u00f9ng s\u1edf th\u00edch. Ng\u01b0\u1eddi \u0111\u00f3ng vai tr\u00f2 truy\u1ec1n th\u00f4ng \u0111i\u1ec7p t\u1edbi c\u1ed9ng \u0111\u1ed3ng n\u00e0y lu\u00f4n ph\u1ea3i t\u1ea1o ra m\u1ed9t t\u1ea7n su\u1ea5t \u0111\u1ee7 l\u1edbn \u0111\u1ec3 truy\u1ec1n t\u1ea3i v\u00e0 lan t\u1ecfa c\u00e1c gi\u00e1 tr\u1ecb t\u1edbi m\u1ecdi th\u00e0nh vi\u00ean. Marketing th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 s\u1ef1 l\u1eafng nghe th\u00f4ng minh v\u00e0 v\u1eadn d\u1ee5ng linh ho\u1ea1t.<\/p>\n

Cu\u1ed1n s\u00e1ch cung c\u1ea5p cho b\u1ea1n nh\u1eefng \u0111i\u1ec1u thi\u1ebft y\u1ebfu \u0111\u1ec3 nhanh ch\u00f3ng ho\u00e0 nh\u1eadp v\u00e0o s\u1ef1 thay \u0111\u1ed5i th\u1ea7n t\u1ed1c c\u1ee7a m\u1ea1ng truy\u1ec1n th\u00f4ng v\u00e0 marketing, b\u1ecf qua nh\u1eefng m\u00f4 t\u1ea3 r\u01b0\u1eddm ra v\u00e0 ph\u1ee9c t\u1ea1p. \u0110\u00e2y l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch hay v\u1ec1 kinh doanh c\u0169ng nh\u01b0 marketing th\u1eddi \u0111\u1ea1i s\u1ed1.<\/p>\n

4. B\u00e1n h\u00e0ng tr\u00ean Facebook \u2013 Nguy\u1ec5n Phan Anh<\/span><\/h2>\n
\"B\u00e1n<\/div>\n

B\u00e1n h\u00e0ng tr\u00ean Facebook \u2013 Nguy\u1ec5n Phan Anh<\/em><\/p>\n

Xem gi\u00e1 \u01b0u \u0111\u00e3i<\/p>\n

Ch\u1eafc ch\u1eafn b\u1ea1n \u0111ang s\u1edf h\u1eefu \u00edt nh\u1ea5t m\u1ed9t t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Twitter, Instagram hay nhi\u1ec1u m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn kh\u00e1c tr\u00ean th\u1ebf gi\u1edbi. Ng\u00e0y nay, vi\u1ec7c s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t th\u00f3i quen h\u00e0ng ng\u00e0y c\u1ee7a m\u1ed7i ng\u01b0\u1eddi, l\u00e0 n\u01a1i giao l\u01b0u, k\u1ebft b\u1ea1n, chia s\u1ebb v\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin b\u1ea3n th\u00e2n c\u0169ng nh\u01b0 gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8.<\/p>\n

\u0110\u01b0\u01a1ng nhi\u00ean, v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u1ef1c k\u00ec \u0111\u00f4ng \u0111\u1ea3o th\u00ec \u0111\u00e2y ch\u00ednh l\u00e0 m\u1ed9t m\u00f4i tr\u01b0\u1eddng tuy\u1ec7t v\u1eddi cho c\u00e1c b\u1ea1n y\u00eau th\u00edch kinh doanh online. T\u00e1c gi\u1ea3 cu\u1ed1n s\u00e1ch, Nguy\u1ec5n Phan Anh l\u00e0 m\u1ed9t chuy\u00ean gia marketing online, cung c\u1ea5p nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, nh\u1eefng tip \u0111\u1ed9c \u0111\u00e1o gi\u00fap c\u00e1c b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u00f4i tr\u01b0\u1eddng m\u1ea1ng nh\u1eb1m th\u00fac \u0111\u1ea9y vi\u1ec7c b\u00e1n h\u00e0ng. Cu\u1ed1n s\u00e1ch c\u0169ng \u0111\u1ec1 c\u1eadp chi ti\u1ebft \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o, l\u00e0 \u0111\u00f2n b\u1ea9y c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 cho c\u00f4ng cu\u1ed9c th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng online.<\/p>\n

5. Branding 4.0 \u2013 Philip Kotler & Piyachart Isarabhakdee<\/span><\/h2>\n
\"Branding<\/div>\n

Branding 4.0 \u2013 Philip Kotler & Piyachart Isarabhakdee<\/em><\/p>\n

Xem gi\u00e1 \u01b0u \u0111\u00e3i<\/p>\n

K\u1ef7 nguy\u00ean 4.0 \u0111ang len l\u1ecfi v\u00e0o t\u1eebng ng\u00f3c ng\u00e1ch c\u1ee7a cu\u1ed9c s\u1ed1ng v\u00e0 k\u00e9o theo nh\u1eefng thay \u0111\u1ed5i to l\u1edbn trong th\u00f3i quen sinh ho\u1ea1t, t\u00e2m sinh l\u00fd c\u1ee7a con ng\u01b0\u1eddi. \u1ede \u0111\u00f3, con ng\u01b0\u1eddi ng\u00e0y c\u00e0ng mu\u1ed1n th\u1ec3 hi\u1ec7n c\u00e1i t\u00f4i nh\u01b0ng v\u1eabn lu\u00f4n mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7 cho ri\u00eang m\u00ecnh. Giai \u0111o\u1ea1n n\u00e0y, m\u1ecdi ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u1ecdi l\u0129nh v\u1ef1c \u0111\u1ec1u ph\u1ea3i thay \u0111\u1ed5i \u0111\u1ec3 th\u00edch \u1ee9ng, trong \u0111\u00f3 truy\u1ec1n th\u00f4ng l\u00e0 l\u0129nh v\u1ef1c c\u1ea7n ph\u1ea3i \u0111i \u0111\u1ea7u v\u00e0 ti\u00ean phong. T\u00e2m l\u00fd kh\u00e1ch h\u00e0ng \u0111\u00e3 kh\u00f4ng c\u00f2n nh\u01b0 x\u01b0a v\u00e0 h\u1ecd \u0111\u00e3 c\u00f3 nh\u1eefng nh\u1eadn th\u1ee9c cao h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 bi\u1ebft c\u00e1ch ch\u1eaft l\u1ecdc th\u00f4ng tin ph\u00f9 h\u1ee3p. Branding 4.0 l\u00e0 cu\u1ed1n s\u00e1ch gi\u00fap b\u1ea1n khai ph\u00e1 nh\u1eefng \u0111i\u1ec1u m\u1edbi l\u1ea1 \u0111\u1eb7c bi\u1ec7t trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t gi\u00e1 tr\u1ecb b\u1ea3n th\u00e2n, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u0111\u1ea7y th\u00e1ch th\u1ee9c hi\u1ec7n nay.<\/p>\n

Cu\u1ed1n s\u00e1ch nh\u1ea5n m\u1ea1nh v\u00e0o t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng th\u00f4ng tin thay \u0111\u1ed5i c\u1ef1c k\u00ec nhanh ch\u00f3ng, gi\u00fap b\u1ea1n b\u1eaft k\u1ecbp xu th\u1ebf, s\u00e1ng t\u1ea1o trong marketing \u0111\u1ec3 mang l\u1ea1i nh\u1eefng hi\u1ec7u qu\u1ea3 cao nh\u1ea5t trong b\u00e1n h\u00e0ng.<\/p>\n

6. Facebook Marketing t\u1eeb A \u0111\u1ebfn Z \u2013 MediaZ<\/span><\/h2>\n
\"Facebook<\/div>\n

Facebook Marketing t\u1eeb A \u0111\u1ebfn Z \u2013 MediaZ<\/em><\/p>\n

Xem gi\u00e1 \u01b0u \u0111\u00e3i<\/p>\n

Nh\u1eefng v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 marketing tr\u00ean Facebook \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 trong cu\u1ed1n s\u00e1ch ch\u00ednh l\u00e0 nh\u1eefng v\u00ed d\u1ee5 th\u1ef1c t\u1ebf t\u1eeb ch\u00ednh nh\u1eefng kinh nghi\u1ec7m c\u1ee7a t\u00e1c gi\u1ea3. Facebook l\u00e0 c\u1ea3 m\u1ed9t th\u1ebf gi\u1edbi \u0111\u1ea7y s\u1eafc m\u00e0u, h\u1ea5p d\u1eabn, l\u00f4i cu\u1ed1n v\u00e0 v\u00f4 c\u00f9ng r\u1ed9ng l\u1edbn theo nh\u01b0 m\u00f4 t\u1ea3 c\u1ee7a t\u00e1c gi\u1ea3, cu\u1ed1n s\u00e1ch c\u0169ng ti\u1ebft l\u1ed9 nh\u1eefng m\u1ea3ng ch\u00ecm c\u1ee7a Facebook marketing n\u01a1i m\u00e0 kh\u00f4ng ph\u1ea3i ai c\u0169ng s\u1ebd nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng gi\u00e1 tr\u1ecb to l\u1edbn m\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y mang l\u1ea1i.<\/p>\n

Cu\u1ed1n s\u00e1ch m\u00f4 t\u1ea3 chi ti\u1ebft c\u00e1c kh\u00e1i ni\u1ec7m, h\u01b0\u1edbng d\u1eabn c\u1ee5 th\u1ec3, nh\u1eefng m\u1eb9o v\u1eb7t, nh\u1eefng c\u00e1ch th\u1ee9c \u0111\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng d\u1ef1a tr\u00ean kinh nghi\u1ec7m th\u1ef1c t\u1ebf. \u0110\u00e2y s\u1ebd l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m ho\u00e0n to\u00e0n m\u1edbi m\u1ebb, gi\u00fap b\u1ea1n l\u00e0m ch\u1ee7 \u0111\u01b0\u1ee3c nh\u1eefng ngh\u1ec7 thu\u1eadt marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u1ea5t th\u1ebf gi\u1edbi c\u1ee7a m\u00ecnh.<\/p>\n

7. Tung s\u1ea3n ph\u1ea9m Lunch \u2013 Jeff Walker<\/span><\/h2>\n
\"Tung<\/div>\n

Tung s\u1ea3n ph\u1ea9m Lunch \u2013 Jeff Walker<\/em><\/p>\n

Xem gi\u00e1 \u01b0u \u0111\u00e3i<\/p>\n

Cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi Jeff Walker, m\u1ed9t chuy\u00ean gia ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn. \u00d4ng t\u1ef1 nh\u1eadn m\u00ecnh l\u00e0 ng\u01b0\u1eddi t\u1ea1o ra c\u00f4ng th\u1ee9c ra m\u1eaft s\u1ea3n ph\u1ea9m, m\u1ed9t h\u1ec7 th\u1ed1ng gi\u00fap ng\u01b0\u1eddi s\u00e1ng t\u1ea1o k\u1ef9 thu\u1eadt s\u1ed1 ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

Tung s\u1ea3n ph\u1ea9m Lunch \u0111\u1ec1 c\u1eadp \u0111\u1ebfn 15 c\u00e2u chuy\u1ec7n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a Walker s\u1eed d\u1ee5ng quy tr\u00ecnh b\u00ed m\u1eadt \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch gi\u00fap b\u1ea1n s\u1eed d\u1ee5ng email marketing m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

Cu\u1ed1n s\u00e1ch kh\u01a1i g\u1ee3i nh\u1eefng gi\u00e1 tr\u1ecb hi\u1ec7n h\u1eefu ngay tr\u01b0\u1edbc m\u1eaft nh\u01b0 ti\u1ec1n n\u1eb1m \u1edf ch\u00ednh nh\u1eefng email m\u00e0 b\u1ea1n c\u00f3, ra m\u1eaft s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc \u0111\u1ec3 t\u1ea1o h\u1ee9ng th\u00fa tr\u01b0\u1edbc khi ra m\u1eaft s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf hay t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c v\u00e0 x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i t\u00e1c b\u00e1n h\u00e0ng.<\/p>\n

8. Quy lu\u1eadt m\u1edbi c\u1ee7a PR & Ti\u1ebfp th\u1ecb \u2013 David Meerman Scott<\/span><\/h2>\n

\"Quy<\/p>\n

Quy lu\u1eadt m\u1edbi c\u1ee7a PR & Ti\u1ebfp th\u1ecb \u2013 David Meerman Scott<\/em><\/p>\n

Xem gi\u00e1 \u01b0u \u0111\u00e3i<\/p>\n

C\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o \u0111\u00e3 thay \u0111\u1ed5i nhanh ch\u00f3ng so v\u1edbi nh\u1eefng n\u0103m gi\u1eefa th\u1ebf k\u1ef7 20. Qu\u1ea3ng c\u00e1o tr\u00ean nh\u1eefng k\u00eanh truy\u1ec1n th\u00f4ng r\u1ed9ng r\u00e3i kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i. Ng\u00e0y nay c\u00e1c c\u00f4ng ty kh\u00f4ng c\u00f2n chi ti\u00eau s\u1ed1 l\u01b0\u1ee3ng l\u1edbn cho vi\u1ec7c qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c b\u00e1o ch\u00ed, truy\u1ec1n h\u00ecnh hay t\u1ea1p ch\u00ed n\u1eefa m\u00e0 h\u1ecd \u0111\u00e3 bi\u1ebft t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh tr\u00ean Internet.<\/p>\n

Cu\u1ed1n s\u00e1ch Quy lu\u1eadt m\u1edbi c\u1ee7a PR & Ti\u1ebfp th\u1ecb mang \u0111\u1ebfn cho ch\u00fang ta nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 c\u00e1ch ph\u1ea3n \u1ee9ng khi c\u00f4ng ty c\u1ee7a b\u1ea1n b\u1ecb n\u00f3i x\u1ea5u tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, t\u1ea1o ra m\u1ed9t podcast gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

9. Facebook Marketing 4.0 \u2013 MediaZ<\/span><\/h2>\n

\"Facebook<\/p>\n

Facebook Marketing 4.0 \u2013 MediaZ<\/em><\/p>\n

Xem gi\u00e1 \u01b0u \u0111\u00e3i<\/p>\n

Facebook l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi v\u00e0 c\u0169ng l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay. \u0110\u00e2y l\u00e0 n\u01a1i gi\u00fap b\u1ea1n chia s\u1ebb nh\u1eefng kho\u1ea3nh kh\u1eafc \u0111\u1eddi th\u01b0\u1eddng, l\u01b0u gi\u1eef k\u1ef7 ni\u1ec7m, t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n b\u00e8 v\u00e0 l\u00e0 m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng c\u1ef1c k\u1ef3 r\u1ed9ng l\u1edbn trong th\u1eddi \u0111\u1ea1i 4.0.<\/p>\n

Cu\u1ed1n s\u00e1ch Facebook Marketing 4.0 mang \u0111\u1ebfn m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng qu\u00e1t v\u1ec1 kh\u00e1i ni\u1ec7m marketing tr\u00ean Facebook, nh\u1eefng b\u00e0i h\u1ecdc v\u1ec1 c\u00e1ch v\u1eadn h\u00e0nh c\u1ee7a Facebook, c\u00e1ch Facebook t\u01b0\u01a1ng t\u00e1c, ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng l\u00e0m c\u01a1 s\u1edf cho vi\u1ec7c khai th\u00e1c c\u0169ng nh\u01b0 t\u00ecm hi\u1ec3u nhu c\u1ea7u mua s\u1eafm c\u1ee7a nh\u1eefng ng\u01b0\u1eddi tham gia tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y v\u00e0 bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

10. GAM7 9: Content trong th\u1eddi \u0111\u1ea1i Marketing 4.0<\/span><\/h2>\n

\"Content<\/p>\n

GAM7 9: Content trong th\u1eddi \u0111\u1ea1i Marketing 4.0<\/em><\/p>\n

Xem gi\u00e1 \u01b0u \u0111\u00e3i<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng cu\u1ed1n s\u00e1ch hay nh\u1ea5t c\u1ee7a GAM7 v\u1ec1 marketing hi\u1ec7n \u0111\u1ea1i, m\u1ed9t chuy\u00ean trang marketing xu\u1ea5t b\u1ea3n \u0111\u1ecbnh k\u1ef3 h\u00e0ng qu\u00fd n\u1ed5i ti\u1ebfng.<\/p>\n

GAM7 9: Content Trong Th\u1eddi \u0110\u1ea1i Marketing 4.0<\/strong> t\u1eadp h\u1ee3p nh\u1eefng b\u00e0i vi\u1ebft t\u1eeb nh\u1eefng chuy\u00ean gia h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c Marketing v\u00e0 thi\u1ebft k\u1ebf, mang \u0111\u1ebfn nh\u1eefng c\u00e1i nh\u00ecn m\u1edbi m\u1ebb v\u00e0 r\u00f5 r\u00e0ng v\u1ec1 marketing th\u1eddi \u0111\u1ea1i 4.0, \u0111\u1ed3ng th\u1eddi n\u00eau l\u00ean nh\u1eefng s\u1ef1 t\u00e1c \u0111\u1ed9ng to l\u1edbn c\u1ee7a cu\u1ed9c c\u00e1ch m\u1ea1ng 4.0 \u0111\u1ebfn h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng sang mua s\u1eafm tr\u1ef1c tuy\u1ebfn thay v\u00ec c\u00e1c h\u00ecnh th\u1ee9c mua s\u1eafm truy\u1ec1n th\u1ed1ng ng\u00e0y x\u01b0a.<\/p>\n

Ch\u00ednh m\u00f4i tr\u01b0\u1eddng Internet v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i m\u00e3i m\u00e3i c\u00e1ch ti\u1ebfp c\u1eadn gi\u1eefa nh\u00e0 s\u1ea3n xu\u1ea5t t\u1edbi tr\u1ef1c ti\u1ebfp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd. Nh\u1eefng kh\u00e1i ni\u1ec7m v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 b\u00e1n h\u00e0ng th\u1eddi \u0111\u1ea1i m\u1edbi \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong cu\u1ed1n s\u00e1ch nh\u01b0 ti\u1ebfp th\u1ecb \u0111a k\u00eanh (Omni channel), ti\u1ebfp th\u1ecb v\u1edbi con ng\u01b0\u1eddi l\u00e0 trung t\u00e2m, hay x\u00e2y d\u1ef1ng n\u1ed9i dung ti\u1ebfp th\u1ecb (content).<\/p>\n

11. B\u00ed k\u00edp \u0111\u1eb7t h\u00e0ng Trung Qu\u1ed1c online \u2013 TheZhishi<\/span><\/h2>\n

\"B\u00ed<\/p>\n

B\u00ed k\u00edp \u0111\u1eb7t h\u00e0ng Trung Qu\u1ed1c online \u2013 TheZhishi<\/em><\/p>\n

Xem gi\u00e1 \u01b0u \u0111\u00e3i<\/p>\n

M\u1ed9t trong nh\u1eefng cu\u1ed1n s\u00e1ch \u0111\u1ea7u ti\u00ean khai th\u00e1c v\u1ec1 ch\u1ee7 \u0111\u1ec1 kinh doanh h\u00e0ng Trung Qu\u1ed1c, cu\u1ed1n s\u00e1ch mang \u0111\u1ebfn cho \u0111\u1ed9c gi\u1ea3 nh\u1eefng kinh nghi\u1ec7m h\u1eefu \u00edch t\u1eeb vi\u1ec7c \u0111i l\u1ea1i, th\u1ee7 t\u1ee5c xu\u1ea5t nh\u1eadp c\u1ea3nh, \u0103n \u1edf, t\u00ecm ngu\u1ed3n h\u00e0ng t\u1ea1i Trung Qu\u1ed1c. Cu\u1ed1n s\u00e1ch c\u0169ng ti\u1ebft l\u1ed9 nh\u1eefng b\u00ed m\u1eadt \u0111\u1eb7t h\u00e0ng Trung Qu\u1ed1c v\u1edbi m\u1ee9c gi\u1ea3 th\u1eadm ch\u00ed ch\u1ec9 b\u1eb1ng 10% gi\u00e1 b\u00e1n t\u1eeb nh\u1eefng x\u01b0\u1edfng gia c\u00f4ng h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi t\u1ea1i \u0111\u00e2y. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u chi ph\u00ed \u0111\u1ea7u v\u00e0o, gi\u00fap b\u1ea1n gi\u1ea3i quy\u1ebft nh\u1eefng kh\u00f3 kh\u0103n t\u1eeb kh\u00e2u nh\u1eadp h\u00e0ng, r\u00e0o c\u1ea3n ng\u00f4n ng\u1eef \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp m\u1ed9t c\u00e1ch kh\u00e1 \u0111\u1ea7y \u0111\u1ee7 trong cu\u1ed1n s\u00e1ch.<\/p>\n

V\u1edbi l\u1ee3i th\u1ebf v\u1ec1 gi\u00e1 b\u00e1n c\u1ef1c k\u00ec c\u1ea1nh tranh, m\u1eabu m\u00e3 phong ph\u00fa v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng t\u01b0\u01a1ng x\u1ee9ng v\u1edbi gi\u00e1 ti\u1ec1n, h\u00e0ng h\u00f3a Trung Qu\u1ed1c th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t m\u1ecf v\u00e0ng cho nh\u1eefng ai bi\u1ebft t\u00ecm t\u00f2i ngu\u1ed3n h\u00e0ng, t\u1ed1i \u01b0u chi ph\u00ed v\u00e0 x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n

12. Brand & Bricks X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eeb nh\u1eefng vi\u00ean g\u1ea1ch \u0111\u1ea7u ti\u00ean \u2013 Nhi\u1ec1u t\u00e1c gi\u1ea3<\/span><\/h2>\n

\"Brand<\/p>\n

Brand & Bricks X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eeb nh\u1eefng vi\u00ean g\u1ea1ch \u0111\u1ea7u ti\u00ean \u2013 Nhi\u1ec1u t\u00e1c gi\u1ea3<\/em><\/p>\n

Xem gi\u00e1 \u01b0u \u0111\u00e3i<\/p>\n

Cu\u1ed1n s\u00e1ch mang \u0111\u1ebfn m\u1ed9t \u0111\u1ecbnh ngh\u0129a r\u00f5 r\u00e0ng nh\u1ea5t v\u1ec1 thu\u1eadt ng\u1eef th\u01b0\u01a1ng hi\u1ec7u v\u1ed1n \u0111\u00e3 quen thu\u1ed9c v\u1edbi gi\u1edbi kinh doanh, ng\u01b0\u1eddi l\u00e0m marketing, truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o v\u00e0 n\u00eau l\u00ean t\u1ea7m quan trong c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong \u0111\u1ea7u t\u01b0 v\u00e0 nh\u1eefng l\u00ed do nh\u00e0 \u0111\u1ea7u t\u01b0 do d\u1ef1 khi \u0111\u1ea7u t\u01b0 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng l\u00fd do ph\u1ed5 bi\u1ebfn l\u00e0m cho vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng hi\u1ec7u qu\u1ea3 ho\u1eb7c kh\u00f4ng \u0111i \u0111\u00fang h\u01b0\u1edbng l\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 ch\u01b0a th\u1ef1c s\u1ef1 hi\u1ec3u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n chi ph\u00ed t\u1ed1n k\u00e9m hay h\u1ecd kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eeb \u0111\u00e2u.<\/p>\n

Cu\u1ed1n s\u00e1ch Brand & Bricks l\u00e0 cu\u1ed1n c\u1ea9m nang x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u00fang h\u01b0\u1edbng ngay t\u1eeb nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean.<\/p>\n

13. Th\u1ea5u hi\u1ec3u ti\u1ebfp th\u1ecb t\u1eeb A \u0111\u1ebfn Z \u2013 80 kh\u00e1i ni\u1ec7m nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n bi\u1ebft \u2013 Philip Kotler<\/span><\/h2>\n

\"Th\u1ea5u<\/p>\n

Th\u1ea5u hi\u1ec3u ti\u1ebfp th\u1ecb t\u1eeb A \u0111\u1ebfn Z \u2013 80 kh\u00e1i ni\u1ec7m nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n bi\u1ebft \u2013 Philip Kotler<\/em><\/p>\n

Xem gi\u00e1 \u01b0u \u0111\u00e3i<\/p>\n

Ti\u1ebfp c\u1eadn d\u01b0\u1edbi c\u00e1i nh\u00ecn c\u1ee7a ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i b\u1edfi gi\u00e1o s\u01b0 Philip Kotler t\u1ea1i vi\u1ec7n marketing Kellogg v\u00e0 c\u0169ng l\u00e0 nh\u00e0 t\u01b0 v\u1ea5n cho c\u00e1c t\u1eadp \u0111o\u00e0n h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi nh\u01b0 IBM, General Electric, Bank of America v\u00e0 AT&T, cu\u1ed1n s\u00e1ch Th\u1ea5u hi\u1ec3u ti\u1ebfp th\u1ecb t\u1eeb A \u0111\u1ebfn Z \u0111\u1ecbnh ngh\u0129a l\u1ea1i c\u00e1c kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n c\u1ee7a ti\u1ebfp th\u1ecb, c\u00e1ch thay \u0111\u1ed5i ti\u1ebfp th\u1ecb khi c\u00e1ch th\u1ee9c kinh doanh thay \u0111\u1ed5i.<\/p>\n

Th\u1ea5u Hi\u1ec3u Ti\u1ebfp Th\u1ecb T\u1eeb A \u0110\u1ebfn Z mang \u0111\u1ebfn nh\u1eefng c\u00e1i nh\u00ecn m\u1edbi m\u1ebb t\u1eeb m\u1ed9t b\u1eadc th\u1ea7y th\u1ef1c s\u1ef1 v\u1ec1 ngh\u1ec7 thu\u1eadt ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean nh\u1eefng kinh nghi\u1ec7m c\u00f3 \u0111\u01b0\u1ee3c trong su\u1ed1t h\u01a1n 40 n\u0103m c\u1ee7a \u00f4ng. Cu\u1ed1n s\u00e1ch l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u c\u1ef1c k\u00ec h\u1eefu \u00edch cho nh\u1eefng chuy\u00ean gia ti\u1ebfp th\u1ecb, c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh.<\/p>\n

14. K\u1ebft th\u00fac b\u00e1n h\u00e0ng \u2013 \u0110\u00f2n quy\u1ebft \u0111\u1ecbnh \u2013 Brian Tracy<\/span><\/h2>\n

\"K\u1ebft<\/p>\n

K\u1ebft th\u00fac b\u00e1n h\u00e0ng \u2013 \u0110\u00f2n quy\u1ebft \u0111\u1ecbnh \u2013 Brian Tracy<\/em><\/p>\n

Xem gi\u00e1 \u01b0u \u0111\u00e3i<\/p>\n

\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi m\u1ed9t t\u00e1c gi\u1ea3 n\u1ed5i ti\u1ebfng h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 kinh doanh, cu\u1ed1n s\u00e1ch k\u1ebft th\u00fac b\u00e1n h\u00e0ng m\u00f4 t\u1ea3 r\u00f5 n\u00e9t t\u00e2m l\u00fd c\u1ee7a ng\u01b0\u1eddi b\u00e1n h\u00e0ng khi \u0111\u1ee9ng tr\u01b0\u1edbc th\u1eddi \u0111i\u1ec3m quy\u1ebft \u0111\u1ecbnh \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9 v\u00e0 m\u1ecdi thang b\u1eadc kinh nghi\u1ec7m. S\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u1ebfn t\u1eeb th\u1eddi gian kinh nghi\u1ec7m bi\u1ebft c\u00e1ch v\u01b0\u1ee3t qua c\u00e1c cung b\u1eadc c\u1ea3m x\u00fac v\u00e0 s\u1ef1 t\u1eadp luy\u1ec7n chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng n\u1ed7i s\u1ee3 h\u00e3i v\u00f4 h\u00ecnh khi ph\u1ea3i quy\u1ebft \u0111\u1ecbnh.<\/p>\n

M\u1ecdi n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng \u0111\u1ec1u s\u1ebd tr\u1edf th\u00e0nh v\u00f4 \u00edch n\u1ebfu b\u1ea1n kh\u00f4ng quy\u1ebft \u0111o\u00e1n \u1edf th\u1eddi \u0111i\u1ec3m ra quy\u1ebft \u0111\u1ecbnh quang tr\u1ecdng. Cu\u1ed1n s\u00e1ch s\u1ebd mang \u0111\u1ebfn cho b\u1ea1n nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng th\u1ef1c t\u1ebf \u0111\u1ec3 \u00e1p d\u1ee5ng khi c\u1ea7n ph\u1ea3i t\u1ea1o ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng nh\u01b0 k\u1ebft th\u00fac b\u1eb1ng l\u1eddi m\u1eddi \u0111\u1eb7t h\u00e0ng t\u1ea1o ra s\u1ef1 ham mu\u1ed1n kh\u00f3 c\u01b0\u1ee1ng l\u1ea1i, k\u1ebft th\u00fac \u201cg\u00f3c nh\u1ecdn\u201d khi bi\u1ebft c\u00e1ch ch\u1ea5p nh\u1eadn l\u1eddi t\u1eeb ch\u1ed1i v\u00e0 bi\u1ebfn n\u00f3 th\u00e0nh \u0111\u1ed9ng l\u1ef1c mua h\u00e0ng hay k\u1ebft th\u00fac b\u1eb1ng t\u1ed1i h\u1eadu th\u01b0 cho nh\u1eefng kh\u00e1ch h\u00e0ng do d\u1ef1 v\u00e0 kh\u00f4ng d\u00e1m \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.<\/p>\n

15. B\u00ed m\u1eadt dotcom \u2013 Russel Brunson<\/span><\/h2>\n

\"B\u00ed<\/p>\n

B\u00ed m\u1eadt dotcom \u2013 Russel Brunson<\/em><\/p>\n

Xem gi\u00e1 \u01b0u \u0111\u00e3i<\/p>\n

Cu\u1ed1n s\u00e1ch cung c\u1ea5p nh\u1eefng h\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n gi\u00fap b\u1ea1n t\u1ea1o k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn, gi\u00fap b\u1ea1n gia t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 chuy\u1ec3n \u0111\u1ed5i sang website c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean vi\u1ec7c k\u1ebft h\u1ee3p hi\u1ec7u qu\u1ea3 c\u00e1c k\u00eanh b\u00e1n h\u00e0ng. B\u00ed m\u1eadt dotcom mang \u0111\u1ebfn nh\u1eefng c\u00f4ng c\u1ee5 m\u1edbi m\u1ebb, h\u1ea5p d\u1eabn v\u00e0 nhanh ch\u00f3ng t\u1eeb nh\u1eefng m\u1eb9o qu\u1ea3ng c\u00e1o kh\u00e9o l\u00e9o, nh\u1eefng chi\u00eau tr\u00f2 gi\u00fap b\u1ea1n ki\u1ebfm ti\u1ec1n nh\u01b0ng c\u0169ng h\u01b0\u1edbng cho b\u1ea1n ph\u1ea3i lu\u00f4n t\u00ecm t\u00f2i nh\u1eefng ph\u01b0\u01a1ng \u00e1n m\u1edbi. \u0110\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng ty online b\u1ec1n v\u1eefng v\u1edbi nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u1ea5u tr\u00fac marketing \u0111\u1ec3 \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 v\u00e0o truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn gi\u00fap t\u0103ng g\u1ea5p 2 \u0111\u1ebfn 3 l\u1ea7n l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

B\u00ed m\u1eadt dotcom mang \u0111\u1ebfn nh\u1eefng kh\u00e1i ni\u1ec7m v\u1ec1 c\u00e1c m\u00f4 h\u00ecnh ph\u1ec5u b\u00e1n h\u00e0ng v\u00e0 marketing, c\u00e1c lo\u1ea1i l\u01b0u l\u01b0\u1ee3ng v\u00e0 c\u00e1c \u0111\u01b0a c\u00e1c l\u01b0u l\u01b0\u1ee3ng n\u00e0y v\u00e0o k\u00eanh c\u1ee7a b\u1ea1n, c\u00e1ch di chuy\u1ec3n kh\u00e1ch h\u00e0ng qua k\u00eanh b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n, x\u00e2y d\u1ef1ng danh s\u00e1ch email v\u00e0 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p c\u1ea3i thi\u1ec7n chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<\/div>\n

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<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

1. Jeff Bezos v\u00e0 k\u1ef7 nguy\u00ean Amazon \u2013 Brad Stone Jeff Bezos v\u00e0 k\u1ef7 nguy\u00ean Amazon \u2013 Brad Stone Xem gi\u00e1 \u01b0u \u0111\u00e3i \u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi ch\u00ednh nh\u1eefng chia s\u1ebb c\u1ee7a nh\u00e0 s\u00e1ng l\u1eadp Amazon Jeff Bezos, cu\u1ed1n s\u00e1ch m\u00f4 t\u1ea3 v\u1ec1 v\u0103n h\u00f3a doanh nghi\u1ec7p \u0111\u1ed9c \u0111\u00e1o c\u1ee7a Amazon t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u ti\u00ean […]<\/p>\n","protected":false},"author":2,"featured_media":5684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"amazonpipp_noncename":"","amazon-product-isactive":"","amazon-product-single-asin":"","amazon-product-content-location":"","amazon-product-content-hook-override":"","amazon-product-excerpt-hook-override":"","amazon-product-singular-only":"","amazon-product-amazon-desc":"","amazon-product-show-gallery":"","amazon-product-show-features":"","amazon-product-newwindow":"","amazon-product-show-list-price":"","amazon-product-show-used-price":"","amazon-product-show-saved-amt":"","amazon-product-timestamp":"","amazon-product-new-title":"","amazon-product-use-cartURL":"","amazon_featured_post_meta_key":"","_amazon_featured_alt":"","amazon-product-template":"","_eb_attr":""},"categories":[149],"tags":[],"yoast_head":"\nNh\u1eefng cu\u1ed1n s\u00e1ch b\u00e1n h\u00e0ng online hay nh\u1ea5t - Ebook mi\u1ec5n ph\u00ed<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ebooktia.com\/2021\/10\/nhung-cuon-sach-ban-hang-online-hay-nhat.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u1eefng cu\u1ed1n s\u00e1ch b\u00e1n h\u00e0ng online hay nh\u1ea5t - Ebook mi\u1ec5n ph\u00ed\" \/>\n<meta property=\"og:description\" content=\"1. Jeff Bezos v\u00e0 k\u1ef7 nguy\u00ean Amazon \u2013 Brad Stone Jeff Bezos v\u00e0 k\u1ef7 nguy\u00ean Amazon \u2013 Brad Stone Xem gi\u00e1 \u01b0u \u0111\u00e3i \u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi ch\u00ednh nh\u1eefng chia s\u1ebb c\u1ee7a nh\u00e0 s\u00e1ng l\u1eadp Amazon Jeff Bezos, cu\u1ed1n s\u00e1ch m\u00f4 t\u1ea3 v\u1ec1 v\u0103n h\u00f3a doanh nghi\u1ec7p \u0111\u1ed9c \u0111\u00e1o c\u1ee7a Amazon t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u ti\u00ean [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ebooktia.com\/2021\/10\/nhung-cuon-sach-ban-hang-online-hay-nhat.html\" \/>\n<meta property=\"og:site_name\" content=\"Ebook mi\u1ec5n ph\u00ed\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-06T02:40:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-06T02:41:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cungdocsach.vn\/wp-content\/uploads\/2021\/01\/Jeff-Bezos-v\u00e0-k\u1ef7-nguy\u00ean-Amazon.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"23 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ebooktia.com\/#website\",\"url\":\"https:\/\/ebooktia.com\/\",\"name\":\"Ebook mi\\u1ec5n ph\\u00ed\",\"description\":\"T\\u1ea3i v\\u00e0 \\u0111\\u1ecdc s\\u00e1ch mi\\u1ec5n ph\\u00ed\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/ebooktia.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/ebooktia.com\/2021\/10\/nhung-cuon-sach-ban-hang-online-hay-nhat.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/ebooktia.com\/wp-content\/uploads\/2021\/10\/Sach-kinh-doanh-online-hay-nhat.jpg\",\"width\":1280,\"height\":853},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ebooktia.com\/2021\/10\/nhung-cuon-sach-ban-hang-online-hay-nhat.html#webpage\",\"url\":\"https:\/\/ebooktia.com\/2021\/10\/nhung-cuon-sach-ban-hang-online-hay-nhat.html\",\"name\":\"Nh\\u1eefng cu\\u1ed1n s\\u00e1ch b\\u00e1n h\\u00e0ng online hay nh\\u1ea5t - Ebook mi\\u1ec5n ph\\u00ed\",\"isPartOf\":{\"@id\":\"https:\/\/ebooktia.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ebooktia.com\/2021\/10\/nhung-cuon-sach-ban-hang-online-hay-nhat.html#primaryimage\"},\"datePublished\":\"2021-10-06T02:40:23+00:00\",\"dateModified\":\"2021-10-06T02:41:01+00:00\",\"author\":{\"@id\":\"https:\/\/ebooktia.com\/#\/schema\/person\/a7fd9cb303b0c24ca1e17ce6ae3857b3\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ebooktia.com\/2021\/10\/nhung-cuon-sach-ban-hang-online-hay-nhat.html\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ebooktia.com\/#\/schema\/person\/a7fd9cb303b0c24ca1e17ce6ae3857b3\",\"name\":\"Jack Sparrow\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/ebooktia.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fc6bba4d7e7f0b73235e3fceb0602676?s=96&d=mm&r=g\",\"caption\":\"Jack Sparrow\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/ebooktia.com\/wp-json\/wp\/v2\/posts\/5638"}],"collection":[{"href":"https:\/\/ebooktia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ebooktia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ebooktia.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ebooktia.com\/wp-json\/wp\/v2\/comments?post=5638"}],"version-history":[{"count":1,"href":"https:\/\/ebooktia.com\/wp-json\/wp\/v2\/posts\/5638\/revisions"}],"predecessor-version":[{"id":5685,"href":"https:\/\/ebooktia.com\/wp-json\/wp\/v2\/posts\/5638\/revisions\/5685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ebooktia.com\/wp-json\/wp\/v2\/media\/5684"}],"wp:attachment":[{"href":"https:\/\/ebooktia.com\/wp-json\/wp\/v2\/media?parent=5638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ebooktia.com\/wp-json\/wp\/v2\/categories?post=5638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ebooktia.com\/wp-json\/wp\/v2\/tags?post=5638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}